![]() Take music festivals, for example – 82% of music fans who attend four or more festivals a year are actively excited to experience the sponsorship activations there. ![]() What is brand activation?īrand activation is anything a brand sponsors that adds to an attendee’s experience and helps to build brand awareness in a positive and impactful way. But with the right brand activation strategy, you can encourage memorable brand engagement that makes both your ticket-buyers and your sponsors happy. People might navigate away from too-obvious advertising, and with online events, computer screens might seem to create a barrier. Knowing how to build brand awareness for online as well as in-person events can be elusive. It may be a shockingly good meal or craft beer, a conversation that’s worth the ticket price and beyond, or even a delightful interaction or two with a sponsor. When you’re hosting a sponsored event, the key to bringing your audience closer to the brands they love is often something simple.
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